Things To Tell Your Designer Before Starting a Project

Things To Tell Your Designer Before Starting a Project

So you have found a web designer with an amazing portfolio who communicates well and has impressive industry knowledge. However, even the most experienced designers need direction and comprehensive specifications to build a website that meets your requirements.  That is why we have put together this guide detailing the important things to tell your designer before starting a project. Clarifying things early on will ensure everything goes smoothly and that delays and revisions are kept to a minimum.

The more information and instruction you can provide for your designer, the better.

-Key considerations for a successful design project.

Communication is obviously a very important factor when working with your web designer, from the initial planning stages to offering guidance throughout the project. There are also many other considerations that need the same attention, such as paperwork, deadlines, and budget management. For a web design project to be successful, everyone must be on the same wavelength. 

10 things to discuss with your designer before starting a project

1. Ask the designer to review your existing website and marketing material.

Every designer should be keen to review your existing website to determine what it does well and what it does not. This review process can help them understand the history of your online presence and how it can be improved going forward. The designer may even discover that your current website is fit for purpose if a few minor tweaks and improvements are made.  If your website is small and has less than 12 pages, it can be reviewed quickly, and the designer can give feedback verbally. Medium websites with over 12 pages will require a more in-depth audit and written feedback. A designer will usually provide a presentation of how they plan to improve the existing website and their reasoning behind the changes. 

2. Ask them about their discovery plan and research.

Thorough research is a must if your designer is to build a clear design strategy, considering the goals of your business, its audience, and what your website needs to achieve in the short and long term.  This research process is known as discovery and helps the designer get to know the business, its clients, and its direct competitors. Without discovery, the designer will not have the necessary insight to build your perfect website. 

3. Ask if they can provide any additional services

Many web designers have skills that branch out into other services, such as graphics, search engine optimization, and software development. If your chosen designer can also create logos, branding, and graphics for your website, then it may be a good idea to ask them to include this work, limiting the number of people you need to liaise with.   

4. Ask about options within your budget

Your website budget may be tight, as money also needs to be allocated to branding and marketing. If this is the case, you should tell your designer about the available budget as early as possible and try to be exact. This way, they can tell you what’s possible and what may be excluded. For example, costs might be incurred for things like stock photos, hosting, domains, copywriting, and plugins, but the designer may be able to recommend free or cheaper options that fit within your budget. There is a range of free image resources available online, some options to consider are; Pexels, Unsplash, Burst, Pixabay, and Free Images.

5. Ask about their design processes

Ask your designer about their design process and procedures to understand their level of experience and project management skills. If they can’t answer this question confidently, you may discover they lack the relevant expertise to deliver such a project. 
Below is an example of an effective and simple web design process.

- Identify the goals of the website and business with analysis and a discovery plan.

- Conduct research into the industry and competitors.

- Create sitemaps and wireframes.

- Create content and visuals.

- Conduct thorough testing.

- Soft launch and bug fixing.

- Full launch.

6. Ask if they plan to outsource any of the work

Outsourcing isn’t always bad, but you should be made aware if any part of the project will be allocated to an external party. Having multiple people working on the website could result in miscommunication and delays. If this is the case, you need to know who you will be working with.  A web designer may choose to outsource tasks such as copywriting, graphic design, or perhaps even some of the more advanced coding tasks. This ensures that the work is completed to good quality, so the designer can focus on what they do best. Of course, you should be fully in the loop if your designer chooses to outsource any of the work and a full cost breakdown should be provided.

7. Ask the designer if they use templates or a specific content management system

Many designers work from pre-built templates and with specific content management systems, such as WordPress or Cartplaz. Others may offer fully customized websites that are built from scratch. Some designers offer design options that lie somewhere in between.  If your designer plans to use a template and a content management system of their choosing, you should ask what customizations are achievable and what aren’t. There are pros and cons to using a pre-built template, and there may be some limitations that mean you have to compromise. A web template will always include a number of basic elements that can be applied to any type of website.  When discussing templates with your designer, you should be fully aware of what a website template can achieve, as well as consider the limitations. Below are a number of things you need to understand about web templates.

8. Ask about web security

All websites, particularly e-commerce ones, need SSL certificates to show users that their pages are safe to visit and that transactions can be made safely. Not having SSL certificates installed can also negatively impact your page speeds and SEO.  Ensure your designer knows these requirements and check if they can source and install the SSL certificates for you. 

9. Ask about timeframes

Setting a clear timeframe for the project should be one of your first considerations, especially if you want to finalize your website as soon as possible. Establishing a timeframe and including a confirmed project delivery date within the contract can help avoid any disputes should deadlines be missed. It can also be helpful for the designer in terms of managing their workload and setting realistic deadlines. 

10. Ask about SEO and if the website will be responsives

When developing a website, search engine optimization should be a consideration from the very first day. Your web designer should have experience in this field to ensure your site performs.  An essential part of SEO is ensuring your site is responsive, meaning it loads properly on all types of devices, such as desktop computers, tablets, and mobile phones. An example of responsive design is Weave’s dental services page, where content and images adjust automatically when opened on a smaller screen.Ask your designer whether they will include just the SEO basics when creating the website or if they are an expert who can implement a full strategy. If your designer’s experience with SEO is minimal, you will need to hire the services of a consultant or agency to optimize your website.  Many content management systems have built-in SEO functionality, or can be added using plug-ins. Examples of SEO-friendly CMS platforms are WordPress, HubSpot CMS, and Wix. These platforms are very user-friendly so it may be a good idea to choose a designer who builds websites using these options.  


The key point of this article is good communication. Without it, you will struggle to maintain a healthy working relationship with your designer, and issues such as delays can occur. On top of communicating clearly, you should also make sure you keep a record of all discussions in writing and that your contract is detailed enough to avoid any disputes later down the line. 

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